A rose, by any other name would smell as sweet


Our own name comes from another line in Romeo + Juliet. Whilst watching Baz Luhrmann's adaptation on an airplane to France, I heard Romeo  (Leondardo DiCaprio) passionately speak the magic words in Act 1, Scene 1,

Why then oh brawling love, oh loving hate
Oh anything of nothing first create
heavy lightness, serious vanity,
Misshapen chaos of well-seeming forms

Struck by the beautiful contradiction of this phrase, I instantly knew it was the one. To me, Well Seeming Forms embodies the illusion and the actuality, the expectation and the experience. We are not always as we seem and neither are our emotions. 

I hope that our first collection encourages you to embrace the beautiful uncertainty of your own joy and courage.



aimee mclaughlin