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Somewhere between fiction and function.

We create the future in every moment. And there’s a moment every day when we clothe ourselves, satisfy thirst, feel something.  Well Seeming Forms is an invitation to intentionally feel it all through these most essential and mundane gestures. In the first collection, we’re exploring joy and courage.

I invite you to adorn yourself in joy, drink a cup of courage and observe - how does courage evolve when I feel confident or when I feel hopeless? Where do I find joy and how do I expand it?

I encourage you to ask questions and forget answers.
I invite you to seek, feel and discover your heart through your body.
I believe the best way to predict the future is to create it and I can’t think of anything better than you creating your future with Well Seeming Forms.

Read our story

A rose, by any other name would smell as sweet

Our own name comes from another line in Romeo + Juliet. Whilst watching Baz Luhrmann's adaptation on an airplane to France, I heard Romeo (Leondardo DiCaprio) passionately speak the magic words,

Why then oh brawling love, oh loving hate
Oh anything of nothing first create
heavy lightness, serious vanity,
Misshapen chaos of well-seeming forms

Struck by the beautiful contradiction of this phrase, I instantly knew it was the one...

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